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JOHN WAYNE ON BUSINESS DEVELOPMENT CONSULTANTS
JOHN WAYNE ON BUSINESS DEVELOPMENT CONSULTANTS – That great American philosopher, John Wayne, may have been speaking to his fellow cowboys when he said “Round 'em up and move 'em out”, but he very well could have been talking to law marketers. After all, the three components of the cattle business. . . . GET 'EM – Find good cows and bring them back to your corral KEEP 'EM – Take care of the cattle you have and keep an eye out to make sure no one steals them GROW 'EM – Do what you need to do to help your cows grow stronger and increase the size of your herd.. . . . also hold true for law marketing. In essence, this mindset contains the same basic elements that are required from your law selling advisors; how to get contacts/clients, how to do what it takes to keep clients, and how to grow the engagements with clients.We will be exploring each of the Big 3 concepts — get 'em, keep 'em and grow 'em – over the next several weeks, so keep your eye on this Closers Group blog for more commentary.
JOHN WAYNE ON BUSINESS DEVELOPMENT CONSULTANTS – That great American philosopher, John Wayne, may have been speaking to his fellow cowboys when he said “Round 'em up and move 'em out”, but he very well could have been talking to law marketers. After all, the three components of the cattle business. . . . GET 'EM – Find good cows and bring them back to your corral KEEP 'EM – Take care of the cattle you have and keep an eye out to make sure no one steals them GROW 'EM – Do what you need to do to help your cows grow stronger and increase the size of your herd.. . . . also hold true for law marketing. In essence, this mindset contains the same basic elements that are required from your law selling advisors; how to get contacts/clients, how to do what it takes to keep clients, and how to grow the engagements with clients.We will be exploring each of the Big 3 concepts — get 'em, keep 'em and grow 'em – over the next several weeks, so keep your eye on this Closers Group blog for more commentary.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
CLE Shouldn't Be the Only Mandatory Training for Attorneys
Each stage of an attorney's career offers opportunities for a curriculum that addresses both the individual's and the firm's need to drive success.