Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Career Journal: Reinventing the Interview

By Michael DeCosta
June 26, 2009

For the most part, legal marketing executives possess tremendous interviewing prowess. Most are able to present their career stories in an attractive, cogent manner. Writing skills honed while developing marketing collateral; brochures, advertisements, press releases, proposals and presentations easily transfer into effective resume writing. Similarly, presentation skills are refined and come through during interviews. As a lot, marketing executives are typically well-prepared for interviews, having done their homework, often asking thought-provoking and insightful questions, and generally, having very likable dispositions. As such, many have the innate ability to take control of the interview ' skillfully influencing the topic of discussion and cadence of the session.

Despite their interviewing success historically, candidates for legal marketing positions are more likely to be facing a higher level of scrutiny on multiple fronts that could easily trip up an otherwise strong interviewer's performance. The line of questions too may be very different from what they are used to. Law firms are assessing more carefully prospective leaders across all management fronts, but especially in marketing.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
New York's Latest Cybersecurity Commitment Image

On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.

Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office Image

A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.

Bit Parts Image

Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights

Risks of “Baseball Arbitration” in Resolving Real Estate Disputes Image

“Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.

One Overlooked Element of Executive Safety: Data Privacy Image

Executives have access to some of the company's most sensitive information, and they're increasingly being targeted by hackers looking to steal company secrets or to perpetrate cybercrimes.