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Career Journal: Reinventing the Interview

By Michael DeCosta
June 26, 2009

For the most part, legal marketing executives possess tremendous interviewing prowess. Most are able to present their career stories in an attractive, cogent manner. Writing skills honed while developing marketing collateral; brochures, advertisements, press releases, proposals and presentations easily transfer into effective resume writing. Similarly, presentation skills are refined and come through during interviews. As a lot, marketing executives are typically well-prepared for interviews, having done their homework, often asking thought-provoking and insightful questions, and generally, having very likable dispositions. As such, many have the innate ability to take control of the interview ' skillfully influencing the topic of discussion and cadence of the session.

Despite their interviewing success historically, candidates for legal marketing positions are more likely to be facing a higher level of scrutiny on multiple fronts that could easily trip up an otherwise strong interviewer's performance. The line of questions too may be very different from what they are used to. Law firms are assessing more carefully prospective leaders across all management fronts, but especially in marketing.

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