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CRM Solution Creates Business Development Opportunity

By Paul S. Grabowski
July 23, 2009

Porter & Hedges is one of the last remaining mid-sized firms in Houston with 100 attorneys that regularly vies for business with much larger multi-office firms. To level the playing field as smoothly as possible, the firm embarked on a plan to improve its business development infrastructure. By shoring up technology, marketing and customer relationship management (“CRM”) foundations, Porter & Hedges would be more competitive in business development and competitive intelligence.

The first year of the quest was taken up with in-depth research, evaluation and analysis to exhaust possibilities and CRM solutions. Prospective consultants were charged with implementing a solid business development program, along with a new, first-time CRM solution that would elevate how the firm tapped the treasure trove of clients internally.

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