Porter & Hedges is one of the last remaining mid-sized firms in Houston with 100 attorneys that regularly vies for business with much larger multi-office firms. To level the playing field as smoothly as possible, the firm embarked on a plan to improve its business development infrastructure.
CRM Solution Creates Business Development Opportunity
Porter & Hedges embarked on a plan to improve its business development infrastructure. By shoring up technology, marketing and customer relationship management ("CRM") foundations, the firm would be more competitive in business development and competitive intelligence.
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