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Most lawyers are exceptional problem solvers. Solving problems is imperative to their success as attorneys. However, in our law firm strategic planning and management consulting work, we sometimes find that when the research has been compiled, the discussions completed and the plan written, the planning group congratulates each other on a job well done and then moves on to other business. Mission accomplished! They have solved the problem of assessing their market situation and preparing a plan. In extreme cases, the plan is rarely spoken of again.
But documenting a good plan, with clear goals and priorities, is only the first step. Making decisions is a poor substitute for action. Now something has to get done and somebody has to do it. Frankly, developing a strategic plan is a wasted exercise if not followed by action plans ' and then action.
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