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Professional Development: Maximizing the Impact of Women's Programming
It's no secret that our clients are busy. From spa days to fancy dinners, they likely have more invitations for law firm networking events than they have the time (or the desire) to attend. This is especially true for our female clients, who often find their available time further compressed by obligations outside the office.
At a recent Neal Gerber Eisenberg Women's Network lunch event, one of our clients remarked that the only “woman” she wanted to network with in the evening was her four-year-old daughter. Another client lamented, “Just don't put me in a room with 100 of your other clients and expect me to feel appreciated.” Attracting and keeping women clients, however, is absolutely essential as women rise in greater numbers to top jobs as in-house counsel and in executive suites. So, what is a law firm to do when planning events for its women clients? The following are several ways to organize events that are value-added, what we will call “networking plus.”
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