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SHERLOCK HOLMES STYLE OF LAWYER MARKETING
SHERLOCK HOLMES STYLE OF LAWYER MARKETING – “Put it under the microscope, Watson.When Sherlock Holmes cracked the case, he did so after careful examination of all of the evidence. Similarly, when you're marketing your legal services, it's important to put your prospects “under the microscope.” Knowing what your prospects are looking for – before you make contact – is essential.Attorneys with successful closing skills know that taking an in-depth look at their prospects busines is an imperative step in closing the sale. Before approaching annew prospect, these attorneys:* Take the time to learn what new products or services the prospect has recently marketed.* Research the community service projects the company or agency sponsor.* Determine whether or not the company or agency is currently going through layoffs.* Explore what their competitors are doing.* Identify any special awards their prospect may have won or honors they have received.By taking the time to learn more about your prospects, you'll better be able to determine their needs. More importantly, you can tailor your sales presentation to address those needs. Not only will you have better information, but also you'll be in a position to ask better questions – and your law selling approach will prove far more successful.
SHERLOCK HOLMES STYLE OF LAWYER MARKETING – “Put it under the microscope, Watson.When Sherlock Holmes cracked the case, he did so after careful examination of all of the evidence. Similarly, when you're marketing your legal services, it's important to put your prospects “under the microscope.” Knowing what your prospects are looking for – before you make contact – is essential.Attorneys with successful closing skills know that taking an in-depth look at their prospects busines is an imperative step in closing the sale. Before approaching annew prospect, these attorneys:* Take the time to learn what new products or services the prospect has recently marketed.* Research the community service projects the company or agency sponsor.* Determine whether or not the company or agency is currently going through layoffs.* Explore what their competitors are doing.* Identify any special awards their prospect may have won or honors they have received.By taking the time to learn more about your prospects, you'll better be able to determine their needs. More importantly, you can tailor your sales presentation to address those needs. Not only will you have better information, but also you'll be in a position to ask better questions – and your law selling approach will prove far more successful.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Beach Boys Songs Written Decades Ago Triggered Current Quarrel With Lawyers
There's current litigation in the ongoing Beach Boys litigation saga. A lawsuit filed in 2019 against Nevada residents Mike Love and his wife Jacquelyne in the U.S. District Court for the District of Nevada that alleges inaccurate payment by the Loves under the retainer agreement and seeks $84.5 million in damages.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Transfer Tax Implications on Real Property Leases
The real property transfer tax does not apply to all leases, and understanding the tax rules of the applicable jurisdiction can allow parties to plan ahead to avoid unnecessary tax liability.