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SHERLOCK HOLMES STYLE OF LAWYER MARKETING
SHERLOCK HOLMES STYLE OF LAWYER MARKETING – “Put it under the microscope, Watson.When Sherlock Holmes cracked the case, he did so after careful examination of all of the evidence. Similarly, when you're marketing your legal services, it's important to put your prospects “under the microscope.” Knowing what your prospects are looking for – before you make contact – is essential.Attorneys with successful closing skills know that taking an in-depth look at their prospects busines is an imperative step in closing the sale. Before approaching annew prospect, these attorneys:* Take the time to learn what new products or services the prospect has recently marketed.* Research the community service projects the company or agency sponsor.* Determine whether or not the company or agency is currently going through layoffs.* Explore what their competitors are doing.* Identify any special awards their prospect may have won or honors they have received.By taking the time to learn more about your prospects, you'll better be able to determine their needs. More importantly, you can tailor your sales presentation to address those needs. Not only will you have better information, but also you'll be in a position to ask better questions – and your law selling approach will prove far more successful.
SHERLOCK HOLMES STYLE OF LAWYER MARKETING – “Put it under the microscope, Watson.When Sherlock Holmes cracked the case, he did so after careful examination of all of the evidence. Similarly, when you're marketing your legal services, it's important to put your prospects “under the microscope.” Knowing what your prospects are looking for – before you make contact – is essential.Attorneys with successful closing skills know that taking an in-depth look at their prospects busines is an imperative step in closing the sale. Before approaching annew prospect, these attorneys:* Take the time to learn what new products or services the prospect has recently marketed.* Research the community service projects the company or agency sponsor.* Determine whether or not the company or agency is currently going through layoffs.* Explore what their competitors are doing.* Identify any special awards their prospect may have won or honors they have received.By taking the time to learn more about your prospects, you'll better be able to determine their needs. More importantly, you can tailor your sales presentation to address those needs. Not only will you have better information, but also you'll be in a position to ask better questions – and your law selling approach will prove far more successful.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
CLE Shouldn't Be the Only Mandatory Training for Attorneys
Each stage of an attorney's career offers opportunities for a curriculum that addresses both the individual's and the firm's need to drive success.