Okay, so you sent the prospect a letter. Or you had a great meeting. Or the prospect came to a seminar. And nothing happened.
If I Told You Once, Is That Enough?<i>Follow, Follow, Follow-up</i>
Okay, so you sent the prospect a letter. Or you had a great meeting. Or the prospect came to a seminar. And nothing happened. You've learned the basic lesson. An initial contact, no matter how friendly, is not a marriage vow. The follow-up is necessary. The fact is that in professional services marketing you've got a few distinctive things working. The prospect may like you, but doesn't need your services at this moment. The prospect is not in…
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