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If I Told You Once, Is That Enough?<i>Follow, Follow, Follow-up</i>

The idea is to keep in touch with the prospect ' to keep your name and service very much in the forefront of his or her mind without being counterproductive. How counterproductive? By being a nuisance. By calling too often. By pressing too hard. What does that leave?

8 minute read August 26, 2009 at 10:24 AM
By
Bruce W. Marcus
If I Told You Once, Is That Enough?<i>Follow, Follow, Follow-up</i>

Okay, so you sent the prospect a letter. Or you had a great meeting. Or the prospect came to a seminar. And nothing happened.

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