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Career Journal: The 'Web' Factor

By Michael DeCosta

Blogs. Just the name alone conjures up images of something that is seemingly out of control, like a beast out of a 1950s sci-fi thriller. Giant ants, Astro Zombies, or The Blob attack indiscriminately. Indeed, Weblogs are now everywhere and growing in number. In fact, blogs have moved from the fringe of the business world into the mainstream of Business 2.0. Their utility is powerful. Any individual with access to the Internet can usurp mainstream media and offer his or her point of view on anything they feel like ' opining to anyone who cares to listen. Blogs have now evolved into a more broadly accepted genre of digital media along with social networking sites, podcasts, and related Internet forums. And yes, they could exact their revenge on you. Consider treading lightly when entering the World Wide Web.

Blog audiences can be as wide and varied as the Web itself. Mostly, though, viewers and contributors to certain sites have a vested interest in their subject matter, content, and message. In the legal industry, Abovethelaw.com, greedyassociates.com, and The Wall Street Journal's law blog site are closely followed. Within the legal marketing sphere, industry consultant Larry Bodine's site remains one of the most popular and professionally managed sites for legal marketing best practices and knowledge sharing. The pervasiveness and ease of accessibility of blogs are reasons alone to make note of their presence.

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