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Mapping the Technical Terrain

By H. Jackson Knight
August 28, 2009

In the recent article “Mapping Out a Total War Strategy” in the magazine America's Civil War, the author Earl McElfresh tells the story of how Union General William T. Sherman's topographical engineers made maps in support of his march from Chattanooga to Atlanta late in the war. Several useful strategic principles can be drawn from the actions of those map makers and applied to present-day efforts in developing new products and intellectual property to “fight” a competitor. In Sherman's case, many times a battle was fought based on the terrain, and having an intimate knowledge of the terrain put his army in a better position. The same is true for the role in investigating the technical terrain in developing intellectual property.

In the filing of a patent application, the patent agent or attorney is like the commanding officer conducting the battle. This “General” has specialized techniques for drafting and prosecuting patent applications and attempts to get the best patents issued for the client. The equivalent map makers are technical personnel who have studied the competitive landscape for intellectual property prior to and during the invention process. That is, they study the technical area prior to any patent searches in support of the patent filing process. Therefore, patent agents and attorneys can provide a valuable service to their clients by encouraging them to “map” their technology area early in the product development process. Now this does not mean requiring the making of an actual patent landscape map such as can be generated by many popular computer databases. While such maps can be useful, by “map” we mean the in-depth study and understanding of the technical “terrain.”

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