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Recommendation Marketing Through Evolving Social Media Channels
Marketing is occurring more often than ever virally, particularly through the Internet, mobile and other evolving media; and through word-of-mouth (“WOM”), including use of product sampling and consumer reviews, comments and recommendations.
Product sampling involves distributing products to influential users of new media with the hope that they will positively discuss the product with followers and friends. Such so-called recommendation marketing, which may or may not encompass sampling, is well suited for consumer-driven social media and can take many forms, ranging from paying or encouraging an influencer to write a blog, a post or a tweet on Twitter about a brand.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
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Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
Risks of “Baseball Arbitration” in Resolving Real Estate Disputes
“Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.
One Overlooked Element of Executive Safety: Data Privacy
Executives have access to some of the company's most sensitive information, and they're increasingly being targeted by hackers looking to steal company secrets or to perpetrate cybercrimes.
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?