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Strategies for Maximizing Campaigns for Movie Merchandise
The Star Wars franchise has earned about two-thirds of its estimated $20 billion on merchandising. George Lucas' franchise, now the gold standard in terms of movie merchandising, has come a long way from the days when the rights to a Star Wars Halloween costume were sold for $500, just days before the release of the film. For blockbusters, the success of the movie's merchandising campaign can be more financially significant than critical acclaim. Studios strive to whet the public's appetite in anticipation of a movie featuring a certain character or story through toys and other product merchandise. With the right merchandising campaign, combined with word of mouth and hype, studios can create a marketing phenomenon among moviegoers and a buzz leading up to the release of a film.
However, consideration must also be given to the subject matter of the film. Titanic, the highest grossing film of all time, lacked easily adaptable subject matter for mass-product merchandising, although its soundtrack enjoyed considerable success. In contrast, many top grossing films, including the Spider-Man, Batman, Harry Potter and Transformers series, had extensive licensing deals for merchandise in virtually every imaginable product category. Those films all had readily identifiable and popular fictional characters.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
The DOJ's New Parameters for Evaluating Corporate Compliance Programs
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.