Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Marketing the Law FirmKickerFeaturesTopicsTechnology Media and TelecomSectionsNewsLJN Newsletters

Blogging Checklist

By Jennifer Topper

An integrated blog added to your online presence is certainly a consideration for any lawyer today looking to market his or her practice and/or firm. There are a handful of reasons why ' and why not ' to launch a blog. Linking to your Web site will increase overall Web traffic through improved search engine visibility. However, experts agree that a blog is at its most effective when separate from the firm's Web site. It shouldn't appear promotional and “salesy.” You need to offer real information, analysis, and insight, but not with the citations and footnotes that make so much legal writing look like a brief or pleading. More traffic is directed to a blog through search engines like Google than to a Web site. Journalists will subscribe to a blog and use it as a citation or as a source for a story, whereas all but the most dynamic, portal-like Web sites can serve that function ' not your typical law firm Web site.

After accuracy and Web traffic, the networking aspect of a blog is its most crucial. For a law firm, lawyer or practice group to have a blog, the aim should be to network, rather than to gain actionable business immediately. Networking and referral sources gained through blogging will benefit you much more than a lengthy biography on your own law firm Web site. The expectation of return on investment (“ROI”) in increased business is unrealistic. A blog is really to serve the purpose of an educational magazine and a networking tool. You must “leave your office” in order to successfully network, and the same is expected of a blog.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
The Article 8 Opt In Image

The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.

Major Differences In UK, U.S. Copyright Laws Image

This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.

Beach Boys Songs Written Decades Ago Triggered Current Quarrel With Lawyers Image

There's current litigation in the ongoing Beach Boys litigation saga. A lawsuit filed in 2019 against Nevada residents Mike Love and his wife Jacquelyne in the U.S. District Court for the District of Nevada that alleges inaccurate payment by the Loves under the retainer agreement and seeks $84.5 million in damages.

Strategy vs. Tactics: Two Sides of a Difficult Coin Image

With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.

Transfer Tax Implications on Real Property Leases Image

The real property transfer tax does not apply to all leases, and understanding the tax rules of the applicable jurisdiction can allow parties to plan ahead to avoid unnecessary tax liability.