To read reactions to the Federal Trade Commission's new guidelines announced last month (http://ftc.gov/opa/2009/10/endortest.shtm) on product testimonials and endorsements,
The FTC Blog Rules: Overbroad or Overblown?
To read reactions to the Federal Trade Commission's new guidelines announced last month on product testimonials and endorsements, one would conclude that bloggers must now tiptoe through a minefield of disclosures or else face the strong arm of the federal government and penalties of as much as $11,000. Only problem is, the guidelines don't say that.
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