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SHAKING HANDS DURING THE FLU EPIDEMIC - Legal Sales
SHAKING HANDS DURING THE FLU EPIDEMIC – Legal SalesBritish Airways is currently running an ad which states, “Emails do not end in handshakes.” And while their business development team is hoping you will jump on one of ther planes and run over the pond to England, their message is “spot on.”All too many involved in lawyer marketing believe electronics are the way to client retention or demonstrate strong closing skills. If they were but to ask their clients and prospects, they would be told something drastically different. Sure, you could open a file sight unseen. But to lock in a client for future work, or demonstrate to a prospect your skill and ability, it must be in person.A quote from one of my business development consulting clients demonstrates the wrong mindset,”I won that big case for my client 6 months ago – why hasn't she called me?” While it is true that the single best lawyer marketing tool is top notch work, you can't sit back on the success. Celebrtate it with the client, ask for referrals, ask to plan next year's work, etc.So after washing your hands, follow the sage of 'ole Tex (and British Airways), “howdy and shake 'em.
SHAKING HANDS DURING THE FLU EPIDEMIC – Legal SalesBritish Airways is currently running an ad which states, “Emails do not end in handshakes.” And while their business development team is hoping you will jump on one of ther planes and run over the pond to England, their message is “spot on.”All too many involved in lawyer marketing believe electronics are the way to client retention or demonstrate strong closing skills. If they were but to ask their clients and prospects, they would be told something drastically different. Sure, you could open a file sight unseen. But to lock in a client for future work, or demonstrate to a prospect your skill and ability, it must be in person.A quote from one of my business development consulting clients demonstrates the wrong mindset,”I won that big case for my client 6 months ago – why hasn't she called me?” While it is true that the single best lawyer marketing tool is top notch work, you can't sit back on the success. Celebrtate it with the client, ask for referrals, ask to plan next year's work, etc.So after washing your hands, follow the sage of 'ole Tex (and British Airways), “howdy and shake 'em.
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
Blockchain Domains: New Developments for Brand Owners
Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.