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Professional Development: Emerging Delivery Channel for Group Soft Skills Training

By Paul Trout

Soft skills training is typically delivered live so that all may observe and learn from one another's body language. Interpretation of non-verbal cues is an important dimension in soft skills training.

To deliver soft-skills training more economically and without loss of quality, three AmLaw 200 firms opted to deliver three types of marketing and business development programs to learners in multiple locations using an emerging delivery channel: virtual Web-based videoconferencing. Through the purchase of inexpensive Web cams, leveraging virtual technology that enabled people to see one another in real time and receiving guidance from the provider, the firms were able to deliver high-quality training at a far lower cost than if they had delivered it in-person.

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