To read reactions to the Federal Trade Commission's new guidelines announced in October (http://ftc.gov/opa/2009/10/endortest.shtm) on product testimonials and endorsements, one would conclude that bloggers must now tiptoe through a
The FTC Blog Rules: Overbroad or Overblown?
Despite the panic and misunderstandings, the purpose of the guidelines is to require disclosure by reviewers who present themselves as unbiased but who actually are not. This is a laudable purpose.
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