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Dirty Laundry Hanging Out On The Web

By Shari Claire Lewis
November 25, 2009

Even the best-run companies, including cutting-edge, ahead-of-the-market, savvy-leader fueled e-commerce outfits, occasionally have dissatisfied customers.

Traditionally, a customer dispute was commenced ' and on most occasions concluded ' in private, whether through phone calls, letters or the aid of an uninterested, third-party mediator. In some cases, businesses have ombudsmen whose job is to keep customers happy and to provide redress for practices that produce the occasional dissatisfied customer.

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