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Why IP Lawyers Should Be Thinking About Reputation

Changes in the business environment for law, and IP law in particular, have prompted many IP-based practitioners and executives to seek opportunities that leverage their deep understanding of IP, the process of innovation, and the value of intangible assets. It is therefore both fitting and proper that Patent Strategy & Management feature an article that addresses this search.

This is why IP creates enterprise value through two operational pathways. The first pathway, well known to most IP practitioners, comprises products and services for which IP protections enable monetization at above-commodity rents. The second pathway, perhaps less well known or appreciated, is through reputation.

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