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Leadership Isn't Management

By Mark Beese and Suzanne C. Lowe

Most marketing professionals and other non-attorney management realize that developing one's leadership skills is critical to success in a law firm. There is lots of guidance available ' in books, articles, blogs, conferences and more. Fortunately, much of it is specific to the business models of the service industry.

But let's be clear: Leadership is important, but it is not the same as management. You won't be as effective a leader of your organization unless you understand the difference. And, you have to consider how the management of a professional service enterprise is changing. Our marketplace is changing at a breakneck pace and on many fronts. Our firms are changing as well, from how we charge clients to how we compensate attorneys. A new kind of approach is required for effective management and leadership.

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