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2010 RED ZONE LEGAL SALES LEADERSHIP
December 18, 2009
2010 RED ZONE LEGAL SALES LEADERSHIPDuring the past few years, I have been pushing our firm's clients to clearly define their business development training objectives. They all fall into 4 categories that enhance legal sales: * Revenue Growth * Brand Recognition * Enhanced Visibility * Profitability.A forward thinking lawyer marketing program develps tactics which combine all four objectives. See our series of blogs which detail the most successful business development consultant tools at www.closersgroup.com/blog/.
2010 RED ZONE LEGAL SALES LEADERSHIPDuring the past few years, I have been pushing our firm's clients to clearly define their business development training objectives. They all fall into 4 categories that enhance legal sales: * Revenue Growth * Brand Recognition * Enhanced Visibility * Profitability.A forward thinking lawyer marketing program develps tactics which combine all four objectives. See our series of blogs which detail the most successful business development consultant tools at www.closersgroup.com/blog/.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
CLE Shouldn't Be the Only Mandatory Training for Attorneys
Each stage of an attorney's career offers opportunities for a curriculum that addresses both the individual's and the firm's need to drive success.