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'Cyber Monday' a Big Hit Again

By Michael Lear-Olimpi
December 18, 2009

Cyber Monday, three days after Black Friday (the traditional start of the holiday shopping season for bricks-and-mortar retail outlets), was its usual hit with e-tailers in 2009 ' in fact, the largest yet in terms of sales. Comprehensive final sales figures weren't available by press time, but it appears that online shopping at the start of the holiday season was up at least 5% over 2008.

According to Internet-use research firm comScore, online holiday shoppers rang up $16 billion from Nov. 1 through Dec. 6, with Cyber Monday '09 itself (Nov. 30) accounting for $887 million, up 3% from Cyber Monday 2008 ' although overall traffic may have been down from the previous year (Internet data-rating outfit Experian Hitwise reports that overall Cyber Monday activity was down 9% in the United States compared to the same day in 2008).

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