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How to Lose a Client in 10 Days, Really?

By Kimberly Alford Rice

I recently attended the American Bar Association Law Practice Management Section's Law Firm Marketing Strategies Conference at which numerous lawyers, marketing partners and other legal professionals from across the country gathered to learn how to integrate key marketing principals into their practices as the profession increasingly focuses on the essential aspect of marketing in the business of law, for both small and large law firms.

Some of the best minds in the law firm marketing arena presented an array of topics to broaden the concept of how marketing is perceived and utilized in U.S. law firms and how practitioners can incorporate basic principals to strengthen their practices in the current economic climate.

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