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Technology in Marketing: Got 'G' Cred?

By Nancy Roberts Linder
January 27, 2010

When is the last time you typed your name into Google? Take a minute and do so now. What comes up? Anything? Nothing? Much has been written about Web sites, blogs, social media, e-newsletters, e-advertising ' but tying all those tools together into a serious Internet presence can go a long way to establishing credibility and visibility for your practice.

Consider this scenario ' a potential client just learned about a serious lawsuit that has just been filed and they need a lawyer. The potential client is checking out you and a few of your competitors online. Your competitors have written articles, presented programs and maintain robust bios on their respective firms' Web sites ' each filling a page or two of Google search results. All that appears when the prospective client types in your name is your Web bio. Who do you think the client will want to call first?

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