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Career Journal: Time to Go Out on a Limb

By Michael DeCosta

Not too long ago, I interviewed a senior marketing executive at an AMLAW 100 firm and struggled to persuade her to consider a CMO role at another firm. It was less of a rejection of the position at hand as it was of the profession. She had grown wary of the prospect of “doing it all over again” at yet another firm. She laughed and said she felt like Phil Connors, Bill Murray's character in the 1993 movie Groundhog Day, who seemed to relive the same day over and over again. She wanted out of the legal industry.

While I encourage marketing executives to consider each law firm role with a fresh perspective ' because no two firms' cultures are alike ' I understood her reservations. At least in this case, it was hard to suggest it was remarkably different from what she was already doing.

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