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WHY BAD THINGS SOMETIMES HAPPEN TO GOOD MARKETERS <i>And What To Do About It</i>

It happens sometimes. A clever ad falls flat. A marketing program that would get an 'A' in most MBA programs produces yawns for a law firm. A direct mail letter to a well-thought out target audience lands with the thud of huge silence. Why?

8 minute read April 30, 2010 at 02:47 PM
By
Bruce W. Marcus
WHY BAD THINGS SOMETIMES HAPPEN TO GOOD MARKETERS <i>And What To Do About It</i>

It happens sometimes. A clever ad falls flat. A marketing program that would get an 'A' in most MBA programs produces yawns for a law firm. A direct mail letter to a well-thought out target audience lands with the thud of huge silence.

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