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ONE BUSINESS DEVELOPMENT CONSULATANT'S VIEW

By allan colman , www.closersgroup.com
May 07, 2010

ONE BUSINESS DEVELOPMENT CONSULTANT'S VIEW – For more than 20 years, I have heard in-house counsel say about retention of outside counsel is that in addition to understanding their business, they are taking a risk with every new engagement. To demonstrate how your firm will relieve that concern and provide the best strategy for solving the problem under consideration, you need to demonstrate specific case examples along with unique successes. The message must take your brand and combine it with the firm's brand – and solve the business problem.If there is only one message you hope a prospect retains from a meeting, call, dinner, speech, etc., link it to the firm's tag line. Tie it all together in a singular message mentioned several times throughout the meeting. Make the firm's up front investment in a brand the one element a client/prospect will not forget. And make sure it deals with their business, not yours.

ONE BUSINESS DEVELOPMENT CONSULTANT'S VIEW – For more than 20 years, I have heard in-house counsel say about retention of outside counsel is that in addition to understanding their business, they are taking a risk with every new engagement. To demonstrate how your firm will relieve that concern and provide the best strategy for solving the problem under consideration, you need to demonstrate specific case examples along with unique successes. The message must take your brand and combine it with the firm's brand – and solve the business problem.If there is only one message you hope a prospect retains from a meeting, call, dinner, speech, etc., link it to the firm's tag line. Tie it all together in a singular message mentioned several times throughout the meeting. Make the firm's up front investment in a brand the one element a client/prospect will not forget. And make sure it deals with their business, not yours.

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