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ONE BUSINESS DEVELOPMENT CONSULATANT'S VIEW
ONE BUSINESS DEVELOPMENT CONSULTANT'S VIEW – For more than 20 years, I have heard in-house counsel say about retention of outside counsel is that in addition to understanding their business, they are taking a risk with every new engagement. To demonstrate how your firm will relieve that concern and provide the best strategy for solving the problem under consideration, you need to demonstrate specific case examples along with unique successes. The message must take your brand and combine it with the firm's brand – and solve the business problem.If there is only one message you hope a prospect retains from a meeting, call, dinner, speech, etc., link it to the firm's tag line. Tie it all together in a singular message mentioned several times throughout the meeting. Make the firm's up front investment in a brand the one element a client/prospect will not forget. And make sure it deals with their business, not yours.
ONE BUSINESS DEVELOPMENT CONSULTANT'S VIEW – For more than 20 years, I have heard in-house counsel say about retention of outside counsel is that in addition to understanding their business, they are taking a risk with every new engagement. To demonstrate how your firm will relieve that concern and provide the best strategy for solving the problem under consideration, you need to demonstrate specific case examples along with unique successes. The message must take your brand and combine it with the firm's brand – and solve the business problem.If there is only one message you hope a prospect retains from a meeting, call, dinner, speech, etc., link it to the firm's tag line. Tie it all together in a singular message mentioned several times throughout the meeting. Make the firm's up front investment in a brand the one element a client/prospect will not forget. And make sure it deals with their business, not yours.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
Judge Rules Shaquille O'Neal Will Face Securities Lawsuit for Promotion, Sale of NFTs
A federal district court in Miami, FL, has ruled that former National Basketball Association star Shaquille O'Neal will have to face a lawsuit over his promotion of unregistered securities in the form of cryptocurrency tokens and that he was a "seller" of these unregistered securities.
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Blockchain Domains: New Developments for Brand Owners
Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.
Coverage Issues Stemming from Dry Cleaner Contamination Suits
In recent years, there has been a growing number of dry cleaners claiming to be "organic," "green," or "eco-friendly." While that may be true with respect to some, many dry cleaners continue to use a cleaning method involving the use of a solvent called perchloroethylene, commonly known as perc. And, there seems to be an increasing number of lawsuits stemming from environmental problems associated with historic dry cleaning operations utilizing this chemical.