Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
ONE BUSINESS DEVELOPMENT CONSULATANT'S VIEW
ONE BUSINESS DEVELOPMENT CONSULTANT'S VIEW – For more than 20 years, I have heard in-house counsel say about retention of outside counsel is that in addition to understanding their business, they are taking a risk with every new engagement. To demonstrate how your firm will relieve that concern and provide the best strategy for solving the problem under consideration, you need to demonstrate specific case examples along with unique successes. The message must take your brand and combine it with the firm's brand – and solve the business problem.If there is only one message you hope a prospect retains from a meeting, call, dinner, speech, etc., link it to the firm's tag line. Tie it all together in a singular message mentioned several times throughout the meeting. Make the firm's up front investment in a brand the one element a client/prospect will not forget. And make sure it deals with their business, not yours.
ONE BUSINESS DEVELOPMENT CONSULTANT'S VIEW – For more than 20 years, I have heard in-house counsel say about retention of outside counsel is that in addition to understanding their business, they are taking a risk with every new engagement. To demonstrate how your firm will relieve that concern and provide the best strategy for solving the problem under consideration, you need to demonstrate specific case examples along with unique successes. The message must take your brand and combine it with the firm's brand – and solve the business problem.If there is only one message you hope a prospect retains from a meeting, call, dinner, speech, etc., link it to the firm's tag line. Tie it all together in a singular message mentioned several times throughout the meeting. Make the firm's up front investment in a brand the one element a client/prospect will not forget. And make sure it deals with their business, not yours.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.