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Career Journal: Running on Empty; Traveling in Today's Economy

By Michael DeCosta

As budget constraints linger through this slow economic recovery, the impulse to cut back on travel is a natural and seemingly prudent business decision. Travel is expensive and time-consuming. As a good financial steward of your firm, you may opt out of non-essential travel. Utilizing video-conferencing, e-mails and telephone calls in lieu of travel, however, can be a costly decision. In fact, the use of technology forfeits an opportunity to advance your critical agendas. For a number of reasons, selective travel leading to invaluable “face time” with key firm stakeholders is, ultimately, more economical than succumbing to the impulse to stay close to home.

We share a collective understanding around the benefits of staying in front of client. No one argues that it is important, but it is easy to underestimate just how important it can be.There are so much unanticipated extrinsic value that can be extracted by having an in-person conversation.

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