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Media & Communications Corner: Law-firm Media Relations in a Bloomberg Age
For a number of familiar reasons ' lawyers' innate caution, bureaucratic obstacles, the sheer number of available sources for reporters, among others ' positioning lawyers and law firms for media visibility has always been a daunting challenge. Adding to the challenge is the continuing struggle for survival of print publications, caused in substantial part by the Internet's increasing preeminence in delivering news content. For media-relations professionals advising lawyers and law firms, the question is simple: How does the emergence of the Internet as the primary vehicle for delivering news affect law-firm media relations?
In some instances, there's not much of an effect. If, say, you're promoting a win at trial to The American Lawyer (an ALM sister publication of this newsletter), or responding to an inquiry from a Wall Street Journal reporter, the approach is essentially the same ' even if the information will appear electronically and in the printed product. As always, media relations professionals still need to vet the inquiry, keep an eye on potential client concerns, recruit and prepare a source, coordinate the interview, and perform any follow-up work with the reporter.
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A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
New York's Latest Cybersecurity Commitment
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Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
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“Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.
Disconnect Between In-House and Outside Counsel
'Disconnect Between In-House and Outside Counsel is a continuation of the discussion of client expectations and the disconnect that often occurs. And although the outside attorneys should be pursuing how inside-counsel actually think, inside counsel should make an effort to impart this information without waiting to be asked.