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TACTICS FOR ENGAGEMENT
TACTICS FOR ENGAGEMENT – Generating New BusinessWhat are your strategies for engaging with prospects? How do you improve law selling?Recently, I participated in a brainstorming session with a group of attorneys – some in-house counsel, some outside counsel. the focus of the session was on how to improve law selling. Even though the attorneys represented different areas, they all agreed on which legal marketing tactics were the most effective. As a business develoment consultant, I listened closely to their feedback – so much so that I have expanded our training programs to include their tactics.Here are five of the top tactics for engagement that the attorneys mentioned:* Talk with,not at.* Test your approaches with colleagues* Make sure there is one “take away”* Do not repeat* Utilize “active listening”.You can learn more about engaging with your prospects and increasing law sales with one of our seminars or workshops – and you can learn more about the tactics related to adding substance to your presentations.
TACTICS FOR ENGAGEMENT – Generating New BusinessWhat are your strategies for engaging with prospects? How do you improve law selling?Recently, I participated in a brainstorming session with a group of attorneys – some in-house counsel, some outside counsel. the focus of the session was on how to improve law selling. Even though the attorneys represented different areas, they all agreed on which legal marketing tactics were the most effective. As a business develoment consultant, I listened closely to their feedback – so much so that I have expanded our training programs to include their tactics.Here are five of the top tactics for engagement that the attorneys mentioned:* Talk with,not at.* Test your approaches with colleagues* Make sure there is one “take away”* Do not repeat* Utilize “active listening”.You can learn more about engaging with your prospects and increasing law sales with one of our seminars or workshops – and you can learn more about the tactics related to adding substance to your presentations.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.