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TACTICS FOR ENGAGEMENT

By allan colman , www.closersgroup.com
June 28, 2010

TACTICS FOR ENGAGEMENT – Generating New BusinessWhat are your strategies for engaging with prospects? How do you improve law selling?Recently, I participated in a brainstorming session with a group of attorneys – some in-house counsel, some outside counsel. the focus of the session was on how to improve law selling. Even though the attorneys represented different areas, they all agreed on which legal marketing tactics were the most effective. As a business develoment consultant, I listened closely to their feedback – so much so that I have expanded our training programs to include their tactics.Here are five of the top tactics for engagement that the attorneys mentioned:* Talk with,not at.* Test your approaches with colleagues* Make sure there is one “take away”* Do not repeat* Utilize “active listening”.You can learn more about engaging with your prospects and increasing law sales with one of our seminars or workshops – and you can learn more about the tactics related to adding substance to your presentations.

TACTICS FOR ENGAGEMENT – Generating New BusinessWhat are your strategies for engaging with prospects? How do you improve law selling?Recently, I participated in a brainstorming session with a group of attorneys – some in-house counsel, some outside counsel. the focus of the session was on how to improve law selling. Even though the attorneys represented different areas, they all agreed on which legal marketing tactics were the most effective. As a business develoment consultant, I listened closely to their feedback – so much so that I have expanded our training programs to include their tactics.Here are five of the top tactics for engagement that the attorneys mentioned:* Talk with,not at.* Test your approaches with colleagues* Make sure there is one “take away”* Do not repeat* Utilize “active listening”.You can learn more about engaging with your prospects and increasing law sales with one of our seminars or workshops – and you can learn more about the tactics related to adding substance to your presentations.

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