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Announcing The Sixth Annual MLF 50

By Elizabeth Anne 'Betiayn' Tursi

I would have to say that in looking at the landscape of what law firms are thinking about, it seems that everything circles around the bottom line ' and that would be defined as business development and the retention and expansion of existing client work. For business development to succeed, a sound marketing strategy is essential. With that backdrop, this year's MLF 50 will be all about the intersection of marketing and business development with most of the emphasis placed on the strategies firms are using to keep their clients and expand their businesses. And so it is once again time to starting thinking about submissions for consideration to earn a spot on the coveted MLF 50.

Last year, the MLF 50 consisted of submissions and research into most of the AmLaw 100, Second Hundred firms and several firms that did not appear on either of those rankings. In keeping with past practice, firms of 100 attorneys or more are eligible to submit essays.

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