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Technology in Marketing: Developing a Team-Authored Blog

By Joshua Fruchter

It's well-established that blogs are a great way for lawyers to promote their expertise, develop thought leadership, and create keyword-rich content for search engines. At the same time, publishing a blog can be time-consuming for an individual attorney when done right. That commitment often scares lawyers away from launching a new blog on a solo basis.

One solution: Publish a blog in collaboration with other attorneys in the same practice area. But managing a law firm blog with multiple attorney contributors can pose challenges. To maximize the likelihood of success with a multi-author blog, consider the following tactics recommended by MarketingSherpa (tailored to apply to the legal industry):

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