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UPDATING CLIENT RETENTION TO ALIGN INTERESTS

By allan colman, [email protected]
August 02, 2010

UPDATING CLIENT RETENTION TO ALIGN INTERESTS – client retention relies on the relationships that you establish with current and prospective clients. In our business developoment seminars, we emphasize the importance of selling based on the client or prospect's needs rather than the size of your firm, the number of offices the firm has, or the awards that your firm has received.Successful law sales require a balance between the firm's responsibilities and in-house counsel's responsibility to their clients – the business units. Just like your law firm, in-house counsel must provide: High quality work Accurate risk assessment Responsiveness, and Enhanced communications.As you engage during an assignment, make sure to continue the dialogue. Continually talk with your clients about their responsibilities to their clients or customers, and focus on what you can do to align your interests with theirs. Not only will this contribute to the success of your current efforts, but also will provide a foundation for generating new business.allan colman – [email protected]

UPDATING CLIENT RETENTION TO ALIGN INTERESTS – client retention relies on the relationships that you establish with current and prospective clients. In our business developoment seminars, we emphasize the importance of selling based on the client or prospect's needs rather than the size of your firm, the number of offices the firm has, or the awards that your firm has received.Successful law sales require a balance between the firm's responsibilities and in-house counsel's responsibility to their clients – the business units. Just like your law firm, in-house counsel must provide: High quality work Accurate risk assessment Responsiveness, and Enhanced communications.As you engage during an assignment, make sure to continue the dialogue. Continually talk with your clients about their responsibilities to their clients or customers, and focus on what you can do to align your interests with theirs. Not only will this contribute to the success of your current efforts, but also will provide a foundation for generating new business.allan colman – [email protected]

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