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OBSTACLES TO ATTORNEY MARKETING
September 08, 2010
OBSTACLES TO ATTORNEY MARKETING -One of the toughest challenges for business development and marketing professionals is overcoming the excuses we've all heard for not wanting to market. One of the questions I often ask at the beginning of workshops or keynote speeches is what have you heard attorneys use as excuses? * I'm in law, not sales. * It's unprofessional for me to market * Why bother? * I don't have time to market * I don't have time to learn about somebody else's business * I have to enter my hours.By presenting these excuses directly to the lawyers in our advisory/coaching groups, they are drawn into the humor and it helps them overcome their internal resistance. Try it with your own team.
OBSTACLES TO ATTORNEY MARKETING -One of the toughest challenges for business development and marketing professionals is overcoming the excuses we've all heard for not wanting to market. One of the questions I often ask at the beginning of workshops or keynote speeches is what have you heard attorneys use as excuses? * I'm in law, not sales. * It's unprofessional for me to market * Why bother? * I don't have time to market * I don't have time to learn about somebody else's business * I have to enter my hours.By presenting these excuses directly to the lawyers in our advisory/coaching groups, they are drawn into the humor and it helps them overcome their internal resistance. Try it with your own team.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
The DOJ's New Parameters for Evaluating Corporate Compliance Programs
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.
Use of Deferred Prosecution Agreements In White Collar Investigations
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A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.