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THE MOST OVERLOOKED CLIENT DEVELOPMENT RESOURCE
THE MOST OVERLOOKED CLIENT DEVELOPMENT RESOURCE – is your clients! In our work with law firms, we often oint out that new business only comes from 3 sources – clients, referrals and new prospects. It is amazing how often I then hear, “but how do I ask clients for referrals or repeat business without offending them. Rubbish – that's just an excuse.If your firm's work has been solid and helpful, and you are working on building a trust-based client relationship, ask away. Introductions to their colleagues in-house at other firms is just a luncheon away. Ask to pick their brains on what they see on the economic and business fronts. Tell them you are trying to adjust your practice to the future and their input would be invaluable.Or, suggest that your client bring in their business unit managers for a brainstorming session on what areas they need the most help. Become a business partner in solving their problems. Consider introducing them to your clients in non-competing industries.One of the best attorney marketing approaches is the direct one. Take it.allan colman – [email protected]
THE MOST OVERLOOKED CLIENT DEVELOPMENT RESOURCE – is your clients! In our work with law firms, we often oint out that new business only comes from 3 sources – clients, referrals and new prospects. It is amazing how often I then hear, “but how do I ask clients for referrals or repeat business without offending them. Rubbish – that's just an excuse.If your firm's work has been solid and helpful, and you are working on building a trust-based client relationship, ask away. Introductions to their colleagues in-house at other firms is just a luncheon away. Ask to pick their brains on what they see on the economic and business fronts. Tell them you are trying to adjust your practice to the future and their input would be invaluable.Or, suggest that your client bring in their business unit managers for a brainstorming session on what areas they need the most help. Become a business partner in solving their problems. Consider introducing them to your clients in non-competing industries.One of the best attorney marketing approaches is the direct one. Take it.allan colman – [email protected]
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.