Hard Sell Sells ' Pitching Your Law Firm

Would You Buy a Used Car from This Ad? One of the great exercises in frustration is trying to get some sell into an ad, a Web site, a brochure, or any of the social media for a law or accounting firm. Anyone whose experience resides in promotion in any of these media tends to gravitate towards the hard sell ' to channel those wonderful TV pitchmen. And you can bet that it's the way'

13 minute read September 13, 2010 at 09:48 AM
By
Bruce W. Marcus
Hard Sell Sells ' Pitching Your Law Firm

Would You Buy a Used Car from This Ad?

One of the great exercises in frustration is trying to get some sell into an ad, a Web site, a brochure, or any of the social media for a law or accounting firm.

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