Would You Buy a Used Car from This Ad?
One of the great exercises in frustration is trying to get some sell into an ad, a Web site, a brochure, or any of the social media for a law or accounting firm.
Hard Sell Sells ' Pitching Your Law Firm
Would You Buy a Used Car from This Ad? One of the great exercises in frustration is trying to get some sell into an ad, a Web site, a brochure, or any of the social media for a law or accounting firm. Anyone whose experience resides in promotion in any of these media tends to gravitate towards the hard sell ' to channel those wonderful TV pitchmen. And you can bet that it's the way'
By
Bruce W. MarcusThis premium content is locked for LawJournalNewsletters subscribers only
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