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The Business of Branding: Happy Alums

By Jeffrey Morgan and Jeff Roberts

Editor's Note: Beginning with this issue and appearing bi-monthly, we welcome Moir' Marketing Partners as regular columnists for The Business of Branding. As all of us “in the know” realize, branding is probably one of the most talked-about topics in the world of law firm marketing. Since the beginning of time, corporations have used branding as their “calling card” to identify a specific product, service, or business. Law firms in their own way have been branding themselves for just as long a period of time, some with success. This column is intended to enlighten our readers about how branding can work effectively in a professional services environment.

' Elizabeth Anne “Betiayn” Tursi, Editor-in Chief

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