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DEVELOPING A CLIENT RETENTION ROADMAP
October 22, 2010
DEVELOPING A CLIENT RETENTION ROADMAP – At the Closers Group, we emphasize our RED ZONE approach. Built on the premise of the last 20 yards before the gaol line in football in which players need to be at their most strategic and best, our RED ZONE is where our clients “find 'em, meet'em, get 'em” – its where the 3 steps that lead up to winning a new engagement must happen. However, perhaps even more important than knowing how to find, meet and close with the right prospects is to know how to “keep 'em” once you've got 'em – client retention.Commit to building relationshiips, offering new ideas, demonstrating an understanding of eaach client's business, and conducting work of the highest quality – this is the client “roadmap.” By emphasizing client retention as well as client acquisition, firms dcan develop a long-term business development pipeline.
DEVELOPING A CLIENT RETENTION ROADMAP – At the Closers Group, we emphasize our RED ZONE approach. Built on the premise of the last 20 yards before the gaol line in football in which players need to be at their most strategic and best, our RED ZONE is where our clients “find 'em, meet'em, get 'em” – its where the 3 steps that lead up to winning a new engagement must happen. However, perhaps even more important than knowing how to find, meet and close with the right prospects is to know how to “keep 'em” once you've got 'em – client retention.Commit to building relationshiips, offering new ideas, demonstrating an understanding of eaach client's business, and conducting work of the highest quality – this is the client “roadmap.” By emphasizing client retention as well as client acquisition, firms dcan develop a long-term business development pipeline.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
Judge Rules Shaquille O'Neal Will Face Securities Lawsuit for Promotion, Sale of NFTs
A federal district court in Miami, FL, has ruled that former National Basketball Association star Shaquille O'Neal will have to face a lawsuit over his promotion of unregistered securities in the form of cryptocurrency tokens and that he was a "seller" of these unregistered securities.
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Blockchain Domains: New Developments for Brand Owners
Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.
Supreme Court Rules Rejection of Trademark License Does Not Rescind Rights of Licensee
Mission Product Holdings, Inc. v. Tempnology, LLC The question is whether a debtor's rejection of its agreement granting a license "terminates rights of the licensee that would survive the licensor's breach under applicable nonbankruptcy law."