Social Media Marketing

As lawyers, our proclivity is to avoid risk. But sometimes the biggest risk is missing the opportunity to market our services. The questions facing many lawyers and law firms these days are whether social media presents a substantial marketing opportunity, and whether the cost of missing this opportunity outweighs the potential risks associated with engaging in social media. Perhaps prodded by the success of their clients ' nearly every Fortune 500 company now has an active social media marketing strategy ' or perhaps spurred to action by a few entrepreneurial employees, more and more law firms seem to be deciding that social media is a risk worth taking. This risk can be managed if law firms give careful consideration to their own social media/marketing strategy, and implement policies to ensure that any online content posted on the firm's behalf or by firm representatives is consistent with their strategy.