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Professional Development: Dynamic Presentations

By Sharon Meit Abrahams

Think back to a presentation or seminar you attended that you felt was effective, informative and enjoyable. Most likely it included audience participation. This is a basic learning principle: If you engage a person in an activity, he or she will learn better, be motivated and feel a positive affinity toward the speaker. Marketers understand that conducting seminars, presentations and client pitches are key to gaining clients.

A speech should be informative, but has its limits because it is strictly an auditory experience. A slide-show presentation has more impact because it adds a visual component. However, when the audience is involved in the presentation, you connect with them kinesthetically. Kinesthetics involves the range of sensory perceptions derived when the body moves or is engaged. In other words, when the body shifts toward the speaker, when a head tilts up and when a person answers or asks questions, those sensory experiences are registered in memory. If the overall experience is pleasant, the audience will correlate the speaker to the positive reaction.

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