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Franchising in Asia

By David W. Koch
November 22, 2010

The new, three-towered Marina Bay Sands Resort looms over downtown Singapore like a giant Chinese character. It is a vast, eye-popping Las Vegas-style property with 2,500 rooms, daring architecture, a casino (controversial for Singapore), an enormous convention center, and a shopping mall for which the term “upscale” would be too timid. The hotel is topped by an outdoor Sky Park sporting an infinity pool that seems to threaten a 200-meter plunge to swimmers who venture too near the edge.

As a symbol of Southeast Asia's brimming economic confidence, the Marina Bay Sands was the perfect venue for the Franchising Licensing Asia 2010 (“FLAsia 2010″) exposition, held on Oct. 21-23, and a concurrent International Symposium on Franchising organized by the International Franchise Association. FLAsia 2010 and the International Symposium both showcased the vibrancy of Asian franchising. Despite a modest number of exhibitors compared with franchise expos in the United States, one could not escape the impression that much of franchising's future lies in Asia.

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