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What's All This Talk About ROI of Social Media?

By Lisa Tierney
November 29, 2010

There are many discussions going on about the use of social media among attorneys. Surely there are folks who don't understand the value of these mediums, mostly because of inexperience in using them. “Why should I go on Twitter and tell someone what I'm doing? Who is going to care?” they ask.

To those people, I would suggest turning that question around: “When I have just heard a piece of important and timely information that would benefit some of my colleagues, how can I tell them all at once ' easily and quickly?” Now that's the question to be asking.

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