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Legal Times, They Are a'Changing

By Kimberly Alford Rice

The year 2010 was another challenging one for the legal services community nationwide, though there have been some signs of stabilization. Law firms and lawyers alike are still mired into figuring out how to manage their practices to retain top talent, strengthen ongoing client relationships, and expand upon the business they currently have. And, don't forget, to make a profit while accomplishing all those tough tasks. Even more of a question for law firms, it seems, is how to adjust their standard operations and approach to become more client-centric. We read over and over how client service has risen as a top priority on the radar of most firms, as it should be (finally).

For our first issue of 2011, we have identified five key areas which continue to trend high in relevance to firms and legal marketers and asked some of the legal marketing profession's top experts to provide insights and perspectives on where the legal services market is heading in the following:

  • ACC Value Challenge
  • Alternative Fee Arrangements (“AFAs”)
  • Attorney Skills Development
  • Evolution of the Business Development Function
  • Proliferation of Proposals/RFPs

The year 2010 was another challenging one for the legal services community nationwide, though there have been some signs of stabilization. Law firms and lawyers alike are still mired into figuring out how to manage their practices to retain top talent, strengthen ongoing client relationships, and expand upon the business they currently have. And, don't forget, to make a profit while accomplishing all those tough tasks. Even more of a question for law firms, it seems, is how to adjust their standard operations and approach to become more client-centric. We read over and over how client service has risen as a top priority on the radar of most firms, as it should be (finally).

For our first issue of 2011, we have identified five key areas which continue to trend high in relevance to firms and legal marketers and asked some of the legal marketing profession's top experts to provide insights and perspectives on where the legal services market is heading in the following:

  • ACC Value Challenge
  • Alternative Fee Arrangements (“AFAs”)
  • Attorney Skills Development
  • Evolution of the Business Development Function
  • Proliferation of Proposals/RFPs

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