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I LEARNED IT IN MBA SCHOOL

The Differences Between Marketing a Product and Marketing a Law Firm ' And Why It Matters The problem with a lot of law firm marketing is that too many marketers are still using traditional product marketing techniques, as they are taught in business schools, and ignoring the distinctive realities of law firm marketing as opposed to product marketing. But the differences between marketing a profession and marketing a product are profound. The result is that a'

14 minute read December 27, 2010 at 09:51 AM
By
Bruce W. Marcus
I LEARNED IT IN MBA SCHOOL

The Differences Between Marketing a Product and Marketing a Law Firm ' And Why It Matters

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