Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Internet Law & StrategyLJN NewslettersNewsSections

So Much Social Media Data, So Little Guidance

By Stephen M. Prignano and Andrew P. Fishkin

The explosion of social networking represents a paradigm shift in online communications. According to the latest statistics, individuals now spend more time interacting through social networking sites than they do through traditional e-mail. (See, “What Americans Do Online: Social Media and Games Dominate Activity,” Nielson.com, Aug. 2, 2010.) Facebook alone now boasts more than 500 million active members, larger than the entire population of the United States. See, Facebook Press Room: Statistics (www.facebook.com/press/info.php?statistics); and Robert Schlesinger, “U.S. Population, 2010: 308 Million and Growing,” U.S. News.com, Dec. 30, 2009. MySpace, Twitter, LinkedIn, and other sites have seen similar growth.

This new mode of communication is not simply confined to personal use. Businesses have discovered social networking's marketing potential and have set up their own social networking pages to attract customers and promote their products or services.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
Bankruptcy Sales: Finding a Diamond In the Rough Image

There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.

Judge Rules Shaquille O'Neal Will Face Securities Lawsuit for Promotion, Sale of NFTs Image

A federal district court in Miami, FL, has ruled that former National Basketball Association star Shaquille O'Neal will have to face a lawsuit over his promotion of unregistered securities in the form of cryptocurrency tokens and that he was a "seller" of these unregistered securities.

Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It Image

Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?

Blockchain Domains: New Developments for Brand Owners Image

Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.

Removing Restrictive Covenants In New York Image

In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?