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Bradford & Barthel's Evolution with Google Apps

By Eric Hunter
January 26, 2011

Rapid growth at Bradford & Barthel (B&B) in 2009 exposed a major firm challenge: finding an effective way to associate technology and knowledge management (KM) with firm strategy and business objectives. There was a lack of transparency and communication between our existing technology group, other departments and the senior management team. As the firm continued to expand, it became increasingly apparent that sticking with the status quo would put B&B at a distinct competitive disadvantage. In the creation of my dual role as KM and IT Director, I worked with senior management to focus on strategic technology and knowledge management, with an aim of integration and transparency to help drive overall business strategy. Our answer: Google Apps and the cloud, a shift that would ultimately initiate both a dramatic department and cultural firm change.

KM: So Much More than a
Technology Infrastructure

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