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New Net-Use Tracking Tactics Capture Privacy Claims

By Jonathan Bick
January 26, 2011

Targeting consumers as prospective customers by using behavioral-based marketing is a technique used by traditional, and Internet, publishers and advertisers to increase the effectiveness of their campaigns.

In the past, marketing firms conducted surveys of readers' preferences and affiliations. Today, Internet marketing firms collect data associated with individuals' Internet behavior. These data-collection efforts have been found to be lawful.

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