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Technology in Marketing: Cultivating Relationships Using LinkedIn

By Nancy Roberts Linder
January 27, 2011

LinkedIn can be a useful tool for finding an “in” with a particular person or company, is helpful for background and intelligence gathering regarding executives and companies, and can also help you keep track of clients or colleagues who change jobs. This article, originally published in MLF in October 2009, provides an update to recent LinkedIn functionality changes, and highlights other features that are worth reviewing.

Essential #1: Creating and Updating Your Profile

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