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The Business of Branding: Your Logo Is Not Your Brand
To me, your brand is an expression of your personality. Branding is the strategy, planning and maintenance work that goes into helping to form and develop the communication tools that will best express and communicate the personality of a brand. We all have loyalty to certain products or services, an emotional connection that makes us smile or reach into our pockets and pull out our wallets. In other words, a brand's “personality” is multifaceted and a product or service cannot rely on any one element of its brand to make a sale.
As a branding agency that develops branding strategies and communications tools like logo design, Web site creation, collateral, social media strategy and implementation, etc. for professional services firms, we find, all too often, that many firms still believe that their logo solely defines their brand.
The DOJ's New Parameters for Evaluating Corporate Compliance Programs
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.