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The Business of Branding: Your Logo Is Not Your Brand
To me, your brand is an expression of your personality. Branding is the strategy, planning and maintenance work that goes into helping to form and develop the communication tools that will best express and communicate the personality of a brand. We all have loyalty to certain products or services, an emotional connection that makes us smile or reach into our pockets and pull out our wallets. In other words, a brand's “personality” is multifaceted and a product or service cannot rely on any one element of its brand to make a sale.
As a branding agency that develops branding strategies and communications tools like logo design, Web site creation, collateral, social media strategy and implementation, etc. for professional services firms, we find, all too often, that many firms still believe that their logo solely defines their brand.
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Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
Risks of “Baseball Arbitration” in Resolving Real Estate Disputes
“Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.
One Overlooked Element of Executive Safety: Data Privacy
Executives have access to some of the company's most sensitive information, and they're increasingly being targeted by hackers looking to steal company secrets or to perpetrate cybercrimes.