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The Place to Network: Time-Saving Tips for Using Social Media

By Timothy B. Corcoran

“You must have a lot of free time,” they say, skeptically, regarding me as if I spend half of each day on the couch, one eye on my laptop, the other on television game shows. This reaction occurs when I list the various social media tools I employ to stay on top of trends in the legal industry or to stay in touch with colleagues, thought leaders and friends.

It is true that I maintain a regular and visible presence on Facebook, Twitter, LinkedIn, Legal OnRamp and my professional blog. It's also true that each day I read two print newspapers, seven online news sites, four legal journals and news sites, three economics news feeds, four in-house counsel blogs, two general management blogs, three sports team summaries and 56 legal news feeds and blogs ranging in topics from legal marketing to knowledge management to partner compensation to leadership tips to technology to strategy to tabloid news. Did I mention that I “follow” nearly 400 Twitterers, primarily luminaries in the legal field with an occasional celebrity thrown in for amusement? While it may strain credulity, these activities take me no more than one hour of active participation each day on average.

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